How did you attract/address your audience?

We attracted our audience by making sure that from the beginning the can be frightened. We did this by using Joe, making sure he appears in places where the audience do not expect. We also used a recognisable song, allowing people to relate to the film more. We also attracted our audience by adding the creepy voice throughout the intro. It is the first thing they hear in the thriller intro, enticing them right from the beginning.